Diet & Nutrition article by Ben on Wednesday, May 27, 2009 12:48:56 PM EST
So I've always loved an ice cold glass of orange juice and my favorite brand is definitely Tropicana with Lots of Pulp! Now every time that I've picked it up at my local grocery store I have been under the assumption that it is freshly squeezed, all natural orange juice because that's what it says on the container. Wow, wasn't I mistaken. Have a look at this article I read the other day on the website civileats.com about Tropicana Pure Premium orange juice and how fresh it's NOT!
The article was written by Alissa Hamilton who is the author of the book "Squeezed: What You Don't Know About Orange Juice". In the article she explains how in the process of pasteurizing, the orange juice is heated and stripped of oxygen, a process called deaeration, so it doesn't oxidize. Then it's put in huge storage tanks where it can be stored for up to a year. The juice also gets stripped of flavor providing chemicals and then when it's ready for packaging, Tropicana (which is owned by Pepsi) will hire flavor companies to engineer flavor packs to make it taste fresh.
It's a pretty interesting read, it will definitely open up your eyes to how well strategized corporate marketing really is and it has once again proven how naive I can still be...
Fitness Humour article by Ben on Monday, May 18, 2009 8:34:57 PM EST
I just finished watching this hilarious movie from Penn and Teller about the bottled water industry. The Truth About Bottled Water is a short documentary that reveals some of the ugly realities of an industry that has become a national obsession even though most people can't taste the difference between expensive bottled water and ordinary tap water.
Penn and Teller use humor, hidden cameras and real studies in this Showtime special to shine some light on an industry that has made billions of dollars off of something that we can practically get for free! What really makes bottled water that much better than tap water from a hose? Nothing, it's just well strategized corporate marketing.
Diet & Nutrition article by Ben on Saturday, May 09, 2009 8:38:00 PM EST
There is a really interesting movie coming out this Summer that exposes the evil underbelly of the food industry. Anyone who has ever wondered where the food we eat is grown, how it is produced, how massive corporations have influenced government regulations and what we can do to change it.. then you definitely need to see this film!
Filmmaker Robert Kenner reveals the shocking truths about what we eat and how it's produced, who actually controls the food industry and how a handful of corporations are putting big profits before nutritional value and quality control. The movie also includes interviews from food experts like Michael Pollan (In Defense of Food: An Eater's Manifesto) and Eric Schlosser (Fast Food Nation) and discusses why America is facing rampant wide spread obesity and an epidemic level of diabetes in adults.
General Fitness article by Ben on Saturday, May 09, 2009 4:27:46 PM EST
Check out this video interview with Hugh Jackman's personal trainer, Michael Ryan. He talks about how they prepared for the role of Wolverine in X-Men Originals - Wolverine and how they modified Hugh's training and dieting so they could maximize lean muscle gains and at the same time keep his body fat to a minimum.
Make sure you also read the great training tips from Michael Ryan and have a look at one of the weekly Wolverine workout programs and a sample food plan and workout schedule that Hugh Jackman followed every day for 3 months.
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