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Fitness Blog - January 2010
Another Great Marketing Scam
Have you ever wondered what it would be like to walk on a couple of upside down miniature Bosu's? Well now you can find out with Reebok's revolutionary new shoe called the EasyTone walking shoe! Reebok claims these innovative new shoes will help you achieve a firmer butt and leaner legs by "increasing foot and ankle instability" and forcing you to activate deeper muscle fibers while you're walking.Skechers has also launched a similar shoe line called Shape-Ups. The "Shape-Up" walking shoe has a rounded sole and claims that it too can help tone leg muscles, promote weight loss and improve posture.Now these shoes might sound pretty cool and totally cutting edge but if you ask me, they're just a big, corporate marketing scam and it blows me away how gullible consumers can be sometimes! I mean, check out this incredibly cheesy ad that Reebok launched to promote the new shoes! Could they have found a scrawnier spokesmodel? And why do they keep panning the camera over to her non-existent, flat butt!? Maybe she should take her own advice and start hitting the streets in those EasyTone walking shoes, it might help her get some better muscle tone!General Fitness article by Ben on Saturday, January 30, 2010 2:40:57 PM EST
Team Hoyt
I came across this article again the other day and thought I'd share it with anyone that hasn't yet heard of the inspirational story of Team Hoyt. Team Hoyt is a father-son racing team that has competed together for over 30 years and have completed over 1000 races. This in itself is a huge accomplishment but what makes this story really special is that Rick Hoyt has cerebral palsy and is a spastic quadriplegic and his father Dick has pushed him across the finish line in his wheelchair every single race!Their life story is pretty amazing. Rick was born without the ability to speak but was eventually able to communicate with his parents when he had a custom computer built for him in 1972. His first words.. Go Bruins! I think this is so cool because the Boston Bruins made it to the stanley cup finals that year and that was the moment his dad knew that Rick was a hockey and sports fan like any other kid!In 1977 Rick asked his dad if they could compete in a 5 mile charity run to benefit a local lacrosse player who had been injured. Dick had never been a runner but agreed to push his son in his wheelchair and complete the race together. After they crossed the finish line Rick told his father "Dad, when I'm running, it feels like I'm not handicapped anymore!" After this realization, Dick decided to dedicate his life to racing and giving his son that feeling of freedom as many times as he could! Since that first 5 mile race, Team Hoyt has gone on to compete in hundreds of marathons, duathlons and triathlons, including 6 ironman competitions!I think this story is absolutely amazing and shows the undeniable strength and will that lies in every one of us. And if Rick can overcome all of his disabilities and go on to become a Boston University graduate and his dad can push him across a thousand finish lines, just imagine what you could do if you set your mind to it!General Fitness article by Ben on Saturday, January 23, 2010 5:05:25 PM EST
Happy New Year
I'd like to wish everyone a Happy New Year and thank you all again for your continued support this past year! From a challenging first 1/2 marathon to a long awaited return to the boxing ring, we've had a few great successes this past year and hope to make 2010 even better!
I hope you all have a healthy, happy and very productive 2010!Take Care!General Fitness article by Ben on Friday, January 01, 2010 2:36:07 PM EST
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